WELCOME TO
RURAL DESIGN
Fuelled by Kaitiakitanga, the guardianship and protection of Aotearoa, we have taken a leadership role in horticulture and landscape ecology.
Explore our areas of expertise >
Ecological Consultancy
Wholesale Plant Supply
Landscape Implementation
Ours is a proud
New Zealand story, shared through landscapes, people and plants.
As caretakers of the land, our vision is bigger than growing great plants. We have gathered together the best land-use advisory and ecological advice, plant supply and landscape implementation services to deliver a unique ‘one-stop-shop’ experience for our valued clients.
Covering Northland to South Auckland and beyond, we promise fresh trees, new beginnings since 1984.
A true Kiwi tale: Learn the Rural Design Story
Rural Design is a family farm, run by brothers Heath, Eden and Blake Worsfold, along with a large support team.
A true local tale, this story is about growing a passion and interest into becoming a thriving business and local employer.
Our Wholesale Native Plants
We are now a leading native plant supplier in the New Zealand industry. Each year, we produce more than 1 million healthy and hardy plants from our nursery and we can also grow to order.
Our plants are eco-sourced predominantly for the Rodney and Kaipara area, however we can make exceptions if supplying to wider locations.
Our Wholesale Native Plants
We are now a leading native plant supplier in the New Zealand industry. Each year, we produce more than 1 million healthy and hardy plants from our nursery and we can also grow to order.
Our plants are eco-sourced predominantly for the Rodney and Kaipara area, however we can make exceptions if supplying to wider locations.
A talented team, ready to give you a helping hand
To promote leadership in our industry, we have gathered some of the best heads together who are deeply passionate about horticulture and landscape ecology.
See our project case studies…

Waimā Waitai Waiora Freshwater Project
A partnership project aiming to enhance the impact, effectiveness and reach of water quality initiatives in the Northern Wairoa & Kaipara HarbourThis year Rural Design teamed up with Northland Regional Council and Te Uri o Hau to deliver the Waimā Waitai Waiora...

Tara Iti Estate
Rural Design at Tara ItiRural Design has been working at Tara Iti since 2012. The project started off with a direct focus on restoring dune habitats to as close to their original natural state as possible and softening the effects of the golf course on surrounding...
Our latest blog posts
Wonderful Wetlands
The new National Policy Statement for Freshwater Water Management (2020) and National Environmental Standards for Freshwater (2020) have put...
New nursery pad update – December 2021
Lift-off 🚁 As many of you know, we have been busy working around the clock to establish a new dam and a new nursery pad on our farm that will allow...
BOOM BOOM BOOM
Our new glasshouse and shade house would not be complete without high tech new irrigation booms to go with them! So recently we had 2 Daros booms...